Integrated Reporting Conversation: Coca-Cola

Coca-Cola publishes a short Annual Review and Sustainability Report. In this meeting, we'll hear about their approach to externally reporting on their integrated business, how their chaptered approach fits into their reporting strategies and lessons they've learned along the way.

Our format includes an introduction to the report that we record for our Integrated report sample database. Then we turn off the cameras and have a robust discussion under Chatham House Rule.  Hope you'll join us!

Our guest:

Jamal Booker, Reporting Manager of the Global Public Affairs, Communications and Sustainability function at The Coca-Cola Company

Jamal Booker is tasked with developing and implementing strategies to reshape and advance Coca-Cola’s Annual Financial and Sustainability Reporting. In this role, he sets a best-in-class standard for the Company’s Annual Review and Sustainability Reports, evolving them into more compelling digital experiences to meet the needs of various audiences including investors, consumers, employees, NGOs and other stakeholders.

Previously, he served as Heritage Communications Manager, responsible for managing the historical collections of The Coca-Cola Company, including over 100,000 artifacts, historical documents and memorabilia and producing digital and social media content for Coca-Cola Journey, the Company’s digital magazine and website. Jamal has more than 17 years of experience in both the public and private sectors. He joined The Coca-Cola Company in 2005 after working with the Archives of the state of Georgia and the state of Maryland.

Hosts: 

Bob Laux, IIRC U.S. Lead 

Mary Adams, Smarter-Companies

Here's a video of this program